The Mission: Tacos for the South is a locally owned restaurant in Elon, NC. I had the opportunity to redesign all three of their menus (dinner, brunch and drinks) and rename most of the menu items. I collaborated directly with the restaurant’s owner and strategically worked with layout, typography and color.

​

I chose a trifold layout so the menus could stand upright on the tables, and incorporated elements of the Mission’s interior design for a more cohesive aesthetic. The Mission’s main target audience is college students and the atmosphere is bright, colorful and trendy. I tried to reflect these elements into my design in order to make ordering a more enjoyable experience.